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AWS Opens New Los Angeles Zone

socalTECH

According to AWS, the new zone will provide very low latency (single-digit millisecond) access to application access from Los Angeles and other locations in Southern California. READ MORE>>.

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Vantage Media Rolls Private Ad Marketplace Product

socalTECH

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. Pricing on the new product was not announced. READ MORE>>.

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Rubicon Project Sets IPO Range

socalTECH

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 rubicon project advertising merger exchange exit technology rubi' and $17.00 Mayfield, as well as others.

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Ten of Southern California's Top Software Companies

SoCal Delicious

Southern California is often criticized for having too many startups which only revolve around brand, celebrity, ecommerce, and. We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling.

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Thanks to our sponsors!

socalTECH

Thanks to all of our sponsors, who make our coverage of Southern California's technology industry possible: Sponsors. Backing Southern California's next great technology companies. We Create Demand for California's Technology Companies. Advertisers. Redpoint Ventures (www.redpoint.com). Don't miss it!

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ReachLocal Up 15 Percent After IPO

socalTECH

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 per share, after pricing below its initial offering range on Wednesday evening, and had traded as high as $15.26 Tags: reachlocal advertising small business exit merger acquisition. during the day. READ MORE>>.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We are going to see a real explosion in companies offering software for a subscription price. Following that, I think mobile advertisement technologies.