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ReachLocal Trumpets Marketing Automation Customer List

socalTECH

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013.

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The Trade Desk, Acquisio Partner

socalTECH

According to the firms, the two will provide an integrated search and display marketing product. Acquisio said it manages more than $450M in ad spending for such firms as Yellow Pages Group, SEO Inc. Tags: exchange advertising acquisition desk trade. Financial details of the partnership were not disclosed. and other firms.

PPC 165
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Interview with Vince Bianco, Newsforce

socalTECH

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Our tool is integrated onto their site.

News 124
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Interview with Skyler Lucci, HeyTutor

socalTECH

If a tutor were to go out and try to advertise like we do, they would go under, and they'd lose money right away. After you've done that, and see that it is working, as an entrepreneur, you really start to believe in your product. I did a cold outreach to Kevin, and funny enough, he told me something like SEO would never work.

Startup 113
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Interview with Lolita Carrico, Gloss Network

socalTECH

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Are sponsors interested in such highly targeted sites, rather than the broad reach?

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Interview with Matthew Graczyk, Zubican

socalTECH

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. We've also got SEO feed pages. It's a double viral loop.

SEO 100
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FameBit: Connecting Brands With YouTubers

socalTECH

David Kierzkowski: We''re the first, and the leading marketplace that connects YouTubers to brands for product and service endorsements. Once they decide which YouTubers to hire, they can fund that video production. We really focus on democratizing content production, and connecting brands to those smaller creators. READ MORE>>.

Content 100