socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

OCTOBER 23, 2014

Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon.

Product 159

Product Advertising Google Los Angeles 159

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising. for those without a calculator handy).

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

MAY 31, 2019

The ad serving and "creative optimization" businesses of Sizmek , the now-bankrupt developer of advertising technology which had a significant portion of its team in Los Angeles, has been acquired by Amazon , Amazon said on Friday. Sizmek had been looking for a buyer for the two products. READ MORE>>.

Product 133

Product OpenX Pasadena Advertising 133

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

FEBRUARY 12, 2015

San Diego-based Adtile Technologies , the developer of mobile advertising technology led by Nils Forsblom, has rolled out a new mobile ad technology that the company says uses multiple sensors on users'' phones to engage with users. adtile technologies mobile advertising sensor sensors phone smartphone'

Mobile 100

Mobile Technology Product San Diego 100

socalTECH

DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company said it is partnering with Catalyst Sports and Media, founded by Happy Walters and Josh Swartz, on the effort to bring the product to the sports market.

Advertising 100

Advertising Santa Monica Social Media Media 100

TechCrunch LA

OCTOBER 9, 2020

Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. As competitors crowded in, the company has been diversifying its products to allow for influencers to begin using their digital avatars as a monetization source. ”

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

NOVEMBER 2, 2009

Pasadena-based OpenX is in a major deal with software giant Microsoft , saying today that the two are in a deal to cross-market and promote products to their publishers. Financial details of the advertising technology partnership were not disclosed. Tags: software publishing advertising microsoft openx. READ MORE>>.

OpenX 157

OpenX Advertising Technology Pasadena 157

socalTECH

JUNE 30, 2014

Los Angeles-based Spreeify , the advertising technology company led by Ruben Dua, has launched a brand new product today, offering up cloud-based mobile and display advertising. According to Spreeify, the new technology helps maximize click through, conversion, and engagement on ads. READ MORE>>.

Mobile 147

Mobile Product Advertising Los Angeles 147

socalTECH

MAY 23, 2012

Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. The buy is the fourth ad technology acquisition by Rubicon Project in the past three years.

Advertising 170

Advertising Mobile Acquisition Los Angeles 170

socalTECH

JUNE 20, 2016

Santa Monica-based MGID , a provider of native advertising software and a native advertising network, said last week that it has launched a new, anti-ad blocking product. The company said its new technology allows publishers to trigger warnings and bypasses blocking attempts by software ad blockers. READ MORE>>.

Product 124

Product Software Review Santa Monica Technical Review 124

socalTECH

SEPTEMBER 28, 2015

Venice, California-based ZEFR , which develops technology for helping movie studios, music labels, and others identify, claim, and manage content on YouTube, said today that it has launched a new product. ZEFR said its new BrandID Suite is aimed at brands, to help them better understand and harness the power of YouTube. READ MORE>>.

Product 100

Product Venice Advertising Content 100

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. Pricing on the new product was not announced. READ MORE>>.

Media 138

Media Product Southern California Advertising 138

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. Pricing on the new product was not announced. Pricing on the new product was not announced. mobile advertising corporation local' READ MORE>>.

Mobile 147

Mobile Product Advertising Pricing 147

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

SEPTEMBER 24, 2014

Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The tool also includes more targeting options for advertisers, along with other enhancements. READ MORE>>.

Mobile 138

Mobile Media Product Burbank 138

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Here are some recognizable entrepreneurial examples I like, just from the technology space: Driven by an epic ambition.

Examples 131

Examples Entrepreneur Technology Resource 131

socalTECH

AUGUST 28, 2013

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138

OpenX Product Advertising Yahoo 138

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. We decided to build technology to specifically address this problem.

Advertising 153

Advertising Startup CTO Coach Study 153

L.A. Business Journal

APRIL 19, 2021

Vana Technologies Inc. founder and Chief Executive Sheldon Owen saw that companies selling cannabis products would need technological tools to advertise in compliance with regulations.

Company 147

Company Companies Help Advertising 147

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. L''Oreal will show ads for dark hair coloring products based on images with brown or black hair.

Technology 147

Technology Slides Santa Monica Help 147

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. A little history, we launched our product years ago, Search IQ.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

APRIL 15, 2016

Los Angeles-based native advertising technology developer Nativo said this week that it has named Eugene Cherny, a former Google executive, as its new Vice President of Product. Nativo said that Cherny was previously manger of Google's TrueView In-display product, a native ad unit used on YouTube and Google.

Google 100

Google Bertelsmann Product Advertising 100

L.A. Business Journal

SEPTEMBER 4, 2019

Advertising technology software firm SRAX Inc. announced Tuesday it will bring its product offerings to Europe, an expansion made possible by the closing of an Aug. 12 equity worth $5.5

Equity 231

Equity Advertising Software Technology 231

socalTECH

MAY 16, 2013

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site.

Technical Review 140

Technical Review Technology Software Review Tips 140

socalTECH

APRIL 10, 2012

San Diego-based Verve Wireless , which develops mobile publishing and advertising tools, reported today that it has hired Chris Nicotra, the former Chief Technology Officer of comScore, as its new Executive Vice President of Product and Technology. Verve said Nicotra has also served at AOL Advertising and Advertising.com.

Chief Technology Officer 150

Chief Technology Officer Technology San Diego Press 150

socalTECH

MAY 5, 2016

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores. READ MORE>>.

Product 100

Product Idealab Patents Pasadena 100

socalTECH

AUGUST 25, 2015

Los Angeles-based Conversion Logic , the marketing attribution technology startup backed by Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective and Raptor Ventures, said today that it has named Dan Cox as Head of Product.

Product 100

Product Los Angeles Software Marketing 100

socalTECH

APRIL 29, 2021

Santa Monica-based contextual advertising technology developer GumGum said earlier this month tht it raised $75M in an investment round from Goldman Sachs Growth. As part of the funding, Holger Staude of Goldman Sachs Growth will join GumGum's board of directors.

Santa Monica 113

Santa Monica Advertising Invest Funding 113

socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

socalTECH

JUNE 4, 2021

According to the company, Harry Dewhirst, who had been Vice President at the company overseeing product and business development, will step into the role. Dewhirst was previously co-founder of advertising technology company Amobee, and also served as President of Blis, and once was a venture investor, running Ballpark Ventures.

Belkin 113

Belkin Advertising Los Angeles Networking 113

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M The company develops real-time brand integration technology which integrates virtual products into previously developed content, including edited content and library content on over-the-top (OTT) systems.

Content 113

Content Los Angeles Advertising Equity 113