Both Sides of the Table

AUGUST 21, 2011

When I first got into VC I decided I better have some investment themes. My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1).

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

OCTOBER 6, 2017

Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run. We split that advertising revenue with our partners.

Mobile 162

Mobile Platform El Segundo UCLA 162

TechCrunch LA

AUGUST 15, 2018

It was from their hometown Los Angeles exurb, that Kim and Lee first began plotting how they would turn their experience working for PriceWaterhouseCoopers and Ernst & Young (respectively) into the software business that just managed to rake in $40 million in financing led by one of venture capital’s most-respected firms, Battery Ventures.

Startup 155

Startup Cerritos Los Angeles IBM 155

Both Sides of the Table

FEBRUARY 7, 2010

My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). I didn’t have first-hand experience in document management systems other than as a user and nobody had SaaS experience – the market was too new. I learned the domain lesson myself.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

JANUARY 6, 2014

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. Most experienced VCs won’t push you to give up founder control at this stage of the business nor should they. In the Early Days. We have also built out an amazing management team.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Steve Goldman: Very little.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. That was very helpful, in that it got us on the radar for a lot of Southern California venture capital firms.

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

JULY 13, 2009

We're also looking at technology in the retail sector, or which touch the retail supply chain--things like out of home advertising, software to optimize the retail supply chain, and other related areas because we know the retail sector so well. What's your thoughts on the local venture market?

GRP Partners 157

GRP Partners Southern California Santa Barbara Rustic Canyon 157

Tech Zulu Event

AUGUST 13, 2010

Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. . Entrepreneurism / Monetization Cloud Computing, Entrepreneurism, SaaS. . Entrepreneurism / Monetization Funding, psychology , vc. . Funding / VC.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Both Sides of the Table

SEPTEMBER 16, 2009

On some level we felt we did because being a SaaS company in 1999 was trailblazing. And know that VC will be hard to come by. Want to build a product that relies on converting local mom-and-pop businesses into online advertisers – see if a regional approach might work better. See definition of a whore. So you chase them.

Startup 389

Startup Customer Custom Resource 389

Tech Zulu Event

FEBRUARY 5, 2014

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. How do VC’s actually know when an emerging technology is going to be promising? The company hopes to prepare advertisers for varying screen sizes.

Startup 95

Startup Google Education Venture Capital 95

SoCal Delicious

AUGUST 28, 2012

Venture capital. Advertise on VentureBeat. Amid criticism, Uber’s CEO fights back: ‘On bad days, I look at our revenue graph’ channels. Editor’s picks. Featured stories. Cloud services. Cloud storage. Enterprise. Acquisition. Developers. Entrepreneur. Entrepreneurs. Infographics. Management. most popular.

Southern California 57

Southern California PHP Technical Review Orange County 57

Both Sides of the Table

FEBRUARY 17, 2010

I’m now a VC. App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects. In the same year Salesforce.com launched a SaaS CRM platform to compete with Siebel.

Brentwood 326

Brentwood Mobile Google Web 326