Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Social-media advertising. Display advertising. Yet it is more alive than ever before. Trade shows.

Custom 60

Custom Customer Marketing Social Media 60

Startup Professionals Musings

NOVEMBER 27, 2011

A blog is basically a journal (“web log”) that is published on the web. For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Do you have a business presence there?

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

A blog is basically a journal (“web log”) that is published on the web. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Pay per click (PPC).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

FEBRUARY 25, 2017

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. That’s a double death wish.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. That’s a double death wish.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JULY 13, 2012

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. That’s a double death wish.

Marketing 95

Marketing Startup SEM Blogging 95

socalTECH

AUGUST 16, 2013

He''s now transforming Luxury Link (www.luxurylink.com), a local luxury vacation travel company, and ramping up the service in a world where online travel marketplaces (HomeAway, AirBNB, and others) have been growing like crazy. We grew our SEM and improved our ROI. Our is unique inventory, packaged with the best web pricing.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

MARCH 21, 2011

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Develop viral content. Seed viral activity. That’s a double death wish.

Marketing 90

Marketing Startup SEM Blogging 90

socalTECH

SEPTEMBER 14, 2009

We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. I was in advertising and marketing, working in Newport Beach on the Mazda account. It's migrated onto the web in Hawaii, a simple migration, but no one had done it here yet.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Yes, long before Yelp or any similar service. Summary notes, as always, provide below.

Competition 350

Competition Idealab Product CitySearch 350