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Cynvenio Launches New Cancer Testing Service

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Westlake Village-based Cynvenio announced this morning that it has launched a new cancer testing service, the ClearID Total Insight Breast Cancer, to monitor breast cancer patients. READ MORE>>.

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Conversant Names New Executive

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Westlake Village-based Conversant , the online advertising firm which is in the midst of being acquired by Alliance Data, said Tuesday that it has named Jim Rund as its new Chief Revenue Officer for its media business. READ MORE>>. conversant executive revenue media valueclick'

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ValueClick, LucidMedia Link On Ad Platform

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Westlake Village-based ValueClick said today that it has partnered with LucidMedia , a provider of contextual analysis for online advertising. According to ValueClick, it will use the partnership to enable enhanced contextualization services within its online advertising platforms. READ MORE>>.

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ValueClick Launches New Platform Offering

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Westlake Village-based ValueClick said this morning that it has launched a new Platform Services offering within its ValueClick Media division. As part of the new platform, the firm said it has named Nancy Hall as Vice President, Platform Services, the lead the new offering. READ MORE>>.

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ValueClick Sells Web Clients Business

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Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick said the move is part of a strategy to grow its core online marketing services and technology. Name of the buyer was not disclosed. READ MORE>>.

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ValueClick Sells Search123

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Westlake Village-based ValueClick has divested Search213 , the company's European, self-service, paid search business, the company said today. According to ValueClick, it sold Search123 to its former executive in charge of European operations, Carl White.

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ValueClick Personalizes Banner Ads

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Westlake Village-based ValueClick Media announced today that the firm has rolled out a new service to allow advertisers to personalize banners ads for consumers. Tags: personalized valueclick advertising media. READ MORE>>.