Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

Tech Zulu Event

MAY 4, 2016

Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. StreamSpread helps publishers create portals on their web pages that can then be used to publish tailored digital advertisements. Nativo works with 350 web-publishers, including the likes of Time Inc.

Advertising 40

Advertising Platform Venture Capital Content 40

Both Sides of the Table

JUNE 3, 2010

This was really a fun week at TWiVC because we decided to have an entrepreneur come and talk about raising capital rather than having a VC come on. In particular I tried to do most of the “entrepreneur advice on VC” up front so that if you don’t want to watch our views on the deals you don’t have to. They sponsor TWiVC.

Venture Capital 214

Venture Capital Startup Design S3 214

Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Greycroft is an early-stage VC. Closing a VC fund in 2009/10 is a major achievement in and of itself. Gilt Group is currently the largest private sale web site in US.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. greentoe venture capital angel ecommerce retail retailer seed' The funding came from Parker Thompson from 500 Startups/Dave McClure. READ MORE>>.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

JULY 5, 2016

Our coverage is supported by our members and sponsors -- not by web or mobile advertising -- and we need you to show your support by becoming an ongoing member. Join today at [link] READ MORE>>.

News 113

News High Tech Southern California Venture Capital 113

socalTECH

JUNE 15, 2010

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

Clearstone 232

Clearstone Santa Monica Advertising Blogging 232

Both Sides of the Table

JULY 1, 2010

Analytics also extend to iPhone and web apps using Facebook Connect. Company plans to use the capital to build out sales and marketing and r&d. -a led by Altos Ventures and Maverick Capital, with Larry Braitman. Tags: This Week in Venture Capital. a fbFund winner. Competitors: Omniture , Webtrends.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. SlideShare: VC signaling in seed rounds. Tesla is not. It's a great talk. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

MARCH 12, 2013

Because my role as a VC requires me to take and endless stream of meetings I long ago decided I need to learn as much as I can from the meetings I attend so I often just ask tons of questions and assimilate knowledge. When I think about what defines us as a VC I think: Operationally knowledgeable / strong startup competence.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Tags: rubicon project news audience network merger acquisition venture capital advertising. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

DECEMBER 30, 2010

Earlier today, we talked with Greg Martin at Archer Venture Capital. Below, we collect the thoughts of Jim Andelman , a venture capitalist at Rincon Venture Partners. 1) Mobile web. 2) Advertising in the Facebook ecosystem. What was the biggest news for you/your firm this year? 2010 was very good to us.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Both Sides of the Table

SEPTEMBER 9, 2009

This is part of my ongoing series, “ Pitching a VC.&#. I recently wrote a blog post here in which I argued that the best VC meetings are discussions and not sales pitches. I hope that when you’re presenting to a VC this will give you some sense of what might be going on in our minds. Both presenters are anonymized.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

socalTECH

DECEMBER 28, 2009

No details on the funding have been announced, however, the firm now lists OCA Ventures, Rincon Venture Partners, and Baroda Ventures as backers on its web site. Tags: brickfish venture capital advertising marketing. READ MORE>>.

San Diego 140

San Diego Venture Capital Advertising Web 140

socalTECH

JUNE 28, 2010

Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M According to the firms, HitFix was founded by Jennifer Sargent and Greg Ellwood, with Sargent serving as CEO, and Ellwood as Editor-In-Chief of the web site. in a new funding round, according to investor the Tech Coast Angels.

Tech Coast Angels 145

Tech Coast Angels Southern California News Entertainment 145

Both Sides of the Table

FEBRUARY 13, 2011

The venture capital industry is so heavily skewed to Northern California, which the remains spilled over Boston, New York & Southern California. So it was wonderful to hear from a leading venture capital firm based in Washington DC. I run Revolution’s VC investments. Revolution, what is it?

Venture Capital 277

Venture Capital Examples Startup Invest 277

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I hope you’ll excuse me when I do the latter in combination with the former to try and explain how I see macro trends and help you think about the mind of a VC. “And importantly Web 2.0

Invest 303

Invest Company Companies Web 2.0 303

socalTECH

NOVEMBER 2, 2009

Los Angeles-based Impact Radius , a firm which is developing a service to link performance advertising to TV, radio, print, and online channels, has raised $1.0M The firm's web site indicates it is launching in January of next year. Tags: impact radius venture capital. READ MORE>>.

Funding 140

Funding Redpoint Venture Capital Advertising 140

socalTECH

JUNE 3, 2009

Santa Barbara-based RingRevenue , which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue venture capital call telephone affiliate advertising. READ MORE>>.

GRP Partners 100

GRP Partners Santa Barbara Advertising Venture Capital 100

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. The funding brings the company's total raised to over $30.8M. READ MORE>>.

OpenX 100

OpenX Advertising Pasadena Venture Capital 100

socalTECH

NOVEMBER 10, 2010

RealGravity said it provides an online marketplace that connects buyers and sellers of online video content and advertising. The firm said it has over 500,000 professional videos available to web publishers. Tags: realgravity venture capital video distribution syndication content hollywood media. READ MORE>>.

SoCalTech 140

SoCalTech Hollywood Content Venture Capital 140

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

Avalon 147

Avalon Media San Diego Advertising 147

Both Sides of the Table

FEBRUARY 15, 2011

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. The VC partner, somebody I greatly respect said, “Yeah, we like Gil and what they’re doing. That’s convenience when your VC is hoping to write the next $20 million check.

Venture Capital 313

Venture Capital Southern California Google Startup 313

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. Tell us what you're doing for True Ventures? Hamet Watt: Not really.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

socalTECH

OCTOBER 20, 2010

San Clemente-based Poptent , a firm which operates an online site which allows brands to source crowd-generated commercials, web videos, and other video content from users, has raised at least $3.0M in an equity funding, and added two directors to its board from MK Capital. According to the filing, the firm has raised $3.0M

Hollywood 124

Hollywood Equity Venture Capital Content 124

Both Sides of the Table

FEBRUARY 7, 2011

One of the great joys of doing the web series This Week in VC every week is that I get to spend time with great people debating the issues of our day including how our industry is evolving as well as insights into how companies got started, got their initial traction and dealt with adversities. Positive feedback feeds the idea.

Startup 286

Startup Venture Capital Web Ideas 286

Both Sides of the Table

AUGUST 9, 2011

US TV advertising is $60 billion in its own right. But I guess you could say the same about VC. Stock market declines would bring back dog days of VC. If you want a comprehensive summary of the industry in this era it’s worth a read: VC Ice Age Part 1 – What Happens When a Market Comes to a Standstill?

Marketing 305

Marketing Venture Capital Funding Technical Review 305

socalTECH

NOVEMBER 11, 2009

This program provides education about the capital raising process, perspectives on the current market and useful tools and insights into the current state of the venture capital business. Register for the event at the LAVA web site today! Tags: sponsor advertisement.

LAVA 133

LAVA Southern California SoCalTech Education 133

Both Sides of the Table

FEBRUARY 20, 2012

She hasn’t raised any venture capital. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. This was the first in her string of web properties. She did her first tech startup after the age of 30. That may soon change.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Both Sides of the Table

APRIL 10, 2010

First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc.

Acquisition 287

Acquisition Develop Development Conference 287

Both Sides of the Table

AUGUST 21, 2011

When I first got into VC I decided I better have some investment themes. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

JULY 7, 2010

Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. They've acquired CAPTCHA security tools originally developed by Vidoop, and looking to market that technology to e-commerce web sites, social networking sites, and others looking to reduce spam and fraud.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. plus range.

Startup 162

Startup Content Advertising Sites 162

Frank Addante

AUGUST 29, 2006

▼ August (3) Venture Capital - What's the rush? the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Hire Entrepreneurs!

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Howard Lindzon: In 2007, Fred Wilson had offered me some share in Twitter, when they were putting together their first round of venture capital investments.

Ideas 248

Ideas Web Startup Content 248