Remove with-greathouse-comes-great-responsibility
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

Customer 164
article thumbnail

How Boards Need to Evolve Over Time

Both Sides of the Table

It’s your job to help them get oriented with the right amount of information so that when you come together you can focus on making good decisions or at least helping you discuss difficult topics rather than spending all of your time informing them. In the Early Days. Offering a sparring-partner function on strategic decisions.

Startup 325