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CPC Marketing Firm Bardon Advisors Acquired

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Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed.

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MediaTrust Gets $3M

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Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. The funding will go towards its Performance Exchange (MPTX) product, a real-time, CPC advertising exchange. MediaTurst is headed by Peter Bordes.

CPC 162
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Nami Media Acquired By TV Broadcaster

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Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Nami Media provides cost-per-click (CPC), cost-per-acquisition (CPA), and other related ad inventory and management software and services. The firm had been founded in 2001. READ MORE>>.

Media 168
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Hydra Acquired By Adknowledge

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Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Adknowledge said the acquisition will make it the largest affiliate network measured by its CPC and CPA offers. Adknowledge is based in Kansas City.

CPC 178
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Burstly Opens Up Mobile Ad Service

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Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Newtoy recently revealed it has had over 10 million downloads of its game.

Mobile 171
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Interview with Noah Auerhahn, Extrabux

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We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Noah, thanks for the interview.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

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We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. How is the changing demographic of web visitors changing how local companies operate?

Mobile 224