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Fans.lu Ties With Game Development Organization

socalTECH

Los Angeles-based Fans.lu , a developer of an e-commerce storefront to help game companies sell merchandise such as shirts, hats, posters, and more directly to their gamer fans, said over the weekend that it has partnered with the International Game Developers Association (IGDA). READ MORE>>.

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Interview with Brian McKelvey, Worlize

socalTECH

Earlier this month, Los Angeles-based startup Worlize (www.worlize.com) announced it had received a seed round of funding, and launched a firm to focus on social gaming and chat. Brian McKelvey: For the last ten years, I've worked in software engineering, ranging from building social viral games for Paramount, Lionsgate, and GSN.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286
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Interview with Matt and Amanda MacNaughton, PromoJam

socalTECH

For a number of high profile brands, it's by using the software and services of Los Angeles-based PromoJam (www.promojam.com), which just announced a round of funding to accelerate it efforts last week from Golden Seeds and the Band of Angels. Your round looks to be much larger than is typical for angels, how did that come about?

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13 Red Flags To Avoid In Your Investor Funding Pitch

Startup Professionals Musings

Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. In reality, fundamental changes in technology frighten away more customers than they attract, and take longer and more money to come to fruition than any investors wants to commit. Skip the hype.

Funding 98
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When Hiring Entrepreneurs, Ignore Their Resumes

InfoChachkie

When hiring ATM Operators at a Big Dumb Company (BDC), assessing each candidate’s ability to execute predictable tasks is of paramount importance. Yet, all of them, save the drummer, were successful salespeople during my multi-year tenure as the company’s sales leader. Read Part I HERE and Part II HERE.

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Learning The Ropes Of Internet Video With Michael Tringe and CreatorUp

socalTECH

Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. The amateur is probably our target customer, but a professional also looking to transition to digital would also be pretty interested in what we are doing.

Web 187