Article Competition Customer Writing 
Startup Professionals Musings
APRIL 29, 2023
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. The customer experience is more than the service.
Startup Professionals Musings
AUGUST 3, 2020
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. The customer experience is more than the service.
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Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake.
Both Sides of the Table
JANUARY 26, 2013
Over the past couple of years I’ve written down some of my thoughts and it’s started to add up enough that I’ve now created a new tab on this blog with PR related articles on the topic. I will add to this as I write more in the coming weeks on the topic. Should I Bundle it With More Juicy News?
Both Sides of the Table
NOVEMBER 2, 2010
The original post of this article on appeared on GigaOm in a more concise version here. In the evangelical phase you’re working through these with customers on the fly. But they want to establish a baseline in the customer’s mind of the value they will get by using your product. It is tacit knowledge.
Startup Professionals Musings
SEPTEMBER 2, 2018
With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. The customer experience is more than the service.
Both Sides of the Table
JANUARY 23, 2011
Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. You need somebody who REALLY understands your company, its customers and its competitors. In a startup this is a mistake. Some final thoughts on PR.
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