Article Google Media Metrics 
Startup Professionals Musings
AUGUST 24, 2019
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.
Startup Professionals Musings
MAY 21, 2022
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.
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Startup Professionals Musings
MAY 10, 2019
Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.
Both Sides of the Table
JULY 15, 2011
This article originally appeared on TechCrunch (this version is slightly different). Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. story of why: Take a look at the Google Analytics log for BothSidesofTheTable.com for yesterday.
Startup Professionals Musings
OCTOBER 20, 2013
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.
socalTECH
SEPTEMBER 19, 2014
Rachel Payne , the CEO and one of the co-founders of FEM, is a veteran of Google, and is taking her experience there and applying it into the video recommendations and engagement area. Rachel Payne: I was working at Google for about eight years, most recently in global strategic alliances. The metrics are very solid.
Both Sides of the Table
JULY 19, 2011
It is open also in the same way that Google was open in its early days. Google started as a place where you came to be taken via links to other people’s websites. I know many of you don’t remember the context, but that was heresy when Google started. Google was duuumb. That’s the Google lesson.
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