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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Insights and Opinions: Where are the Social Media IPOs?

socalTECH

For today's Insights and Opinions piece, we have an article from Michael Terpin of SocialRadius , who asks: Where are all the social media IPOs? Read the rest of Where are the Social Media IPOs? Tags: michael terpin social media merger acquisition advice startup insights. READ MORE>>.

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Insights and Opinions: Social media: You at the Helm of Your Own New Starship

socalTECH

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. They are Starbucks, Dell, eBay, Google and Microsoft. 06 percent.

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Top Ten infoChachkie Entries Of 2012 – The Year Of Syndication

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! I also expanded the syndication of my articles to mainstream sites, such as TechCrunch, Inc. Are these the "best" articles I wrote last year? Article Title. Most viewed article on LinkedIn - nearly 50k views on Forbes.

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Twitter Delivers You 4x More Traffic Than You Think. Here’s Why …

Both Sides of the Table

This article originally appeared on TechCrunch (this version is slightly different). Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?