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Pour And Stir I – In Pursuit Of The Ideal Business Model

InfoChachkie

Note: This is Part I in a three-part series on The Perfect Business Model. I am not a Muslim scholar, but a layman’s interpretation of this tradition of intentional errors is that it arises from the belief that attempting to emulate God’s perfection is sinful. . free weekly Infochachkie articles!

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How to Use Generative AI and LLMs to Improve Search

TechEmpower

or "How can I modify my direct deposit account?" Artificial Intelligence (AI), and particularly Large Language Models (LLMs), have significantly transformed the search engine as we’ve known it. This presents businesses with an opportunity to enhance their search functionalities for both internal and external users.

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The Power Of Mouth To Mouth Marketing

InfoChachkie

A version of this article previously appeared on Forbes. Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. These articles have inspired readers to experiment with their own mouth-to-mouth campaigns, including the one described below by Hubba''s Emma Nemtin.

Marketing 239
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Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today

InfoChachkie

A version of this article previously appeared in Forbes. It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! We spent so voraciously because we had a pour and stir business model.

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The Power Of Mouth To Mouth Marketing

InfoChachkie

A version of this article previously appeared on Forbes. Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. These articles have inspired readers to experiment with their own mouth-to-mouth campaigns, including the one described below by Hubba''s Emma Nemtin.

Marketing 133
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Discover The Hidden Persuasion Techniques Concealed In Online Ads

InfoChachkie

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! I tested the efficacy of Guy’s criteria by reviewing a cross section of online, direct response trial offers. I illustrate the use of these tactics of influence below. Characteristics Of An Effective Direct Response Trial Offer.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

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