Both Sides of the Table

NOVEMBER 29, 2009

A good friend of mine was features on the front cover of the LA Times business section with a glowing article. Our call recovered and we spent the rest of the time talking about the development of their management team and their product. In your VC pitch your PR page should take no longer than 30 seconds – Wait.

Venture Capital 291

Venture Capital Press News Startup 291

Both Sides of the Table

DECEMBER 25, 2015

The killer chart is below: In the article it raved particularly about the WaPo’s amazing mobile app and how Bezos personally intervened to get the team to improve loading times – whatever the short-term costs. With this article, plus my recent frustrations with the NYT mobile (cr)app, I thought I’d give the WaPo a try.

News 150

News Mobile Customer Custom 150

Startup Professionals Musings

OCTOBER 6, 2023

In any case, before the process starts on your startup, you should be doing your own reverse due diligence on the investor, as outlined in this article I published a while back. Here investors are looking for feature problems or quality issues on the current product. Status of the solution. Review of opportunity and segmentation.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Tech.Co

JUNE 22, 2021

As a result, you'll have likely seen tech publishers breathlessly updating deals pages whenever Prime Day comes around — we do this at Tech.co, as well , though we're not quite as breathless as some rivals. This means that readers could purchase products from retailers that use Shopify's platform without ever leaving the publisher's site.

Marketing 179

Marketing Buzzfeed Guide Platform 179

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. You can repurpose your posts into articles, books and reports.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Both Sides of the Table

SEPTEMBER 10, 2012

What websites one visits, what pictures they look at, whose FB page they checking out – are not fair game in a world where you care about trust. I read this story on Ivan Kirigin’s blog that shows that Quora was posting which articles you’re reading to other people without your consent. Which brings me to Quora.

Blogging 328

Blogging Content Press Startup 328

InfoChachkie

DECEMBER 22, 2011

free weekly Infochachkie articles! Correspondingly, my traffic increased nearly 3 times over the prior year, page views increased approximately 2.5 The following entries generated the most page views during 2011. Article Title. Appeared on Reddit’s front page. Top Ten infoChachkie Entries Of 2011. All Time Rank.

Newsletter 205

Newsletter Blogging Santa Barbara Content 205

socalTECH

SEPTEMBER 19, 2014

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. We have our product in the market, and launched our beta in January. Finally, what''s next for you?

Google 233

Google Content Startup Venice 233

Eric Greenspan

MARCH 1, 2013

While we post about articles we like, food we love, people we care about and things that matter or don’t, sometimes we ought to just say “I love Subway.” Imagine if you only received emails from companies that offered products and services you want. Like their page and tell them you want a deal.

Social Network 171

Social Network Examples Ideas Marketing 171

Startup Professionals Musings

OCTOBER 30, 2021

I was reading an old article written by marketing guru Seth Godin a while back where he mentions that “it takes about six years of hard work to become an overnight success”. Even then, it struggled through the 80’s and 90’s, until the advent of the iMac and consumer products. Yet we always dream that we are the exception to the rule.

Yahoo 127

Yahoo IBM IBM Startup 127

InfoChachkie

DECEMBER 10, 2012

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". I recently spoke with Michael Bleigh, Co-Founder and CEO of Divshot.

News 198

News Sites Startup RSS 198

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My articles never appeared on Digg so I didn’t focus on it at all. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

NOVEMBER 5, 2014

When I think about the people in our generation I most respect: Elon Musk, Larry Page, Richard Branson – they are optimists to a fault. It was really gratifying to read Larry Page’s interview in the FT this past week. When we ship product. But would you expect Apple to reveal its product details before launching?

Technical Review 417

Technical Review Startup Software Review Course 417

Startup Professionals Musings

MARCH 19, 2017

For minimum content, see my original article “ These 10 Key Elements Make a Business Plan Fundable.” With that in mind, here are some specifics that bear repeating, updated from a classic article on simple plans by Tim Berry: Keep the plan short. You can cover everything you need to convey in 20 pages of text. It won’t work.

Writing 56

Writing Tips Content Summary 56

Startup Professionals Musings

NOVEMBER 26, 2013

For minimum content, see my article “ These 10 Key Elements Make a Business Plan Fundable.” With that in mind, here are some specifics that bear repeating updated from an old article on simple plans by Tim Berry: Keep the plan short. You can cover everything you need to convey in 20 pages of text. Always use your spell-checker.

Writing 95

Writing Content Summary Entrepreneur 95

InfoChachkie

SEPTEMBER 4, 2012

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. Hopefully this straightforward format will help you avoid overly obtuse verbiage, while keeping your executive summary to two pages.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Startup Professionals Musings

JANUARY 24, 2021

In any case, before the process starts on your startup, you should be doing your own reverse due diligence on the investor, as outlined in this article I published a while back. Here investors are looking for feature problems or quality issues on the current product. Status of the solution. Review of opportunity and segmentation.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

OCTOBER 18, 2012

For minimum content, see my article “ These 10 Key Elements Make a Business Plan Fundable.” With that in mind, here are some specifics updated from an old article on simple plans by Tim Berry: Keep the plan short. You can cover everything you need to convey in 20 pages of text. Use page breaks to separate sections.

Tips 101

Tips Writing Content Summary 101

Startup Professionals Musings

JUNE 3, 2020

You will find it highlighted, for example, in most articles about Jeff Bezos and Elon Musk even today. Every investor will tell you that they invest in the person, more than the product, because they have learned that people with focus find success. Key parameters always include opportunity size and forecast.

Entrepreneur 126

Entrepreneur Startup Patents Resource 126

Tech Zulu Event

APRIL 26, 2016

Facebook opens up Instant Articles to all publishers. If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. Stats… After Gawker properties live on Facebook Instant Articles, US UVs up to 4.7m, from earlier norm of 4m. pic.twitter.com/TB1GTGt9ss.

Buzzfeed 40

Buzzfeed Blogging RSS Netflix 40

Startup Professionals Musings

AUGUST 24, 2022

It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. We like to use new product and gain benefits before our peers. It influenced a generation of tech marketers. We are evangelists.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

AUGUST 27, 2011

For minimum content, see my article “ Investors Expect Ten Essentials in a Business Plan.” With that in mind, here are some specifics updated from an old article on simple plans by Tim Berry: Keep the plan short. You can cover everything you need to convey in 20 pages of text. Use page breaks to separate sections.

Writing 104

Writing Content Summary Entrepreneur 104

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. You can repurpose your posts into articles, books and reports.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

JULY 15, 2015

People cite sources like this BusinessWeek story a while back “ Real Entrepreneurs Don’t Write Business Plans ,” or even my own article on this subject, “ 10 Reasons Not To Write A Business Plan First.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Startup 104

Startup Writing Entrepreneur Slides 104

Startup Professionals Musings

JANUARY 20, 2018

People cite sources like this recent Inc.com article “ 5 Reasons Why You Don't Need a Business Plan ,” or my own blog discussion on this subject, “ Situations Where A Business Plan Does Not Add Value.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Startup 65

Startup Entrepreneur Slides Content 65

Startup Professionals Musings

SEPTEMBER 12, 2021

They cite sources like Profitable Venture Magazine, “ Why Business Plans are a Waste of Time ” and this Forbes article. The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business. Writing it down promotes both understanding and commitment.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

InfoChachkie

JUNE 3, 2013

A version of this article previously appeared on Inc. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. From 35 To 500 Readers.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Xconomy

SEPTEMBER 21, 2016

And human food production is just one aspect of agricultural technology—a vast field that also includes animal food and more. This channel of our website, with its own home page, will feature all articles about these subjects and related topics from across our 11-market network. In short, the field is exploding.

Newsletter 40

Newsletter Research Technology Equity 40

InfoChachkie

JULY 16, 2012

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. This article originally appeared on Forbes HERE. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Coull Offers Advertisers Video Skimlinks. Skimlinks For The Video Age.

Customer 226

Customer Custom Entrepreneur Advertising 226

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. You can repurpose your posts into articles, books and reports.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

MAY 18, 2014

People cite sources like this BusinessWeek story last year “ Real Entrepreneurs Don’t Write Business Plans ,” or even my own article a while back, “ 10 Reasons Not To Write A Business Plan First.” For the more traditional investor, or for that chance meeting in a real elevator or meeting, you need a two-page brochure (two-sided page).

Entrepreneur 108

Entrepreneur Startup Writing Slides 108

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. We started building the product 18 months ago so we are in better shape than 99% of start-ups. Page 1: Market Size. $3 I hadn’t thought about the fact that he would become aware of my link. I was wrong.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Startup Professionals Musings

JULY 22, 2010

For minimum content, see my article “ Ten Tips to an Investment-Grade Business Plan.” With that in mind, here are some specifics updated from an old article on simple plans by Tim Berry: Keep the plan short. You can cover everything you need to convey in 20 pages of text. Use page breaks to separate sections.

Tips 93

Tips Writing Content Summary 93

Startup Professionals Musings

JANUARY 12, 2019

I was reading an old article written by marketing guru Seth Godin a while back where he mentions that “it takes about six years of hard work to become an overnight success”. Even then, it struggled through the 80’s and 90’s, until the advent of the iMac and consumer products. Yet we always dream that we are the exception to the rule.

Startup 111

Startup Yahoo IBM IBM 111