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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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7 Scenarios Where A Business Plan Is Still An Asset

Startup Professionals Musings

They cite sources like Profitable Venture Magazine, “ Why Business Plans are a Waste of Time ” and this Forbes article. The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business. On the other hand, your mother probably won’t read one.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. Final example.

Marketing 389
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Joining A Startup As CFO Is A Good Path To The Top

Startup Professionals Musings

Often I find that experienced investors scan ahead to the management page of a business plan, even before they read the product description. These days, with Sarbanes-Oxley and all the new SEC regulations, an MBA does not begin to cover the accounting, process, and tax knowledge needed to steer a company’s finances.

Startup 99
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Who are your customers, partners or suppliers? accessibility.

Blogging 373
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. You’re right. Be prepared to iterate.

Marketing 209
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7 Reasons Why Startup CFOs Become CEO Candidates

Startup Professionals Musings

Often I find that experienced investors scan ahead to the management page of a business plan, even before they read the product description. These days, with Sarbanes-Oxley and all the new SEC regulations, an MBA does not begin to cover the accounting, process, and tax knowledge needed to steer a company’s finances.

Startup 95