Solving for Banner Blindness. Solve Media.
Both Sides of the Table
SEPTEMBER 20, 2010
But as we’ve all gotten used to the standard “banner across the top of our screens or the “sky scraper along the right-hand side we’ve trained ourselves not to look there any longer. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. It certainly resonates with me.
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