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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” But I also need to address the other side of my customer base – the people who fund VCs (they are called LPs).

Blogging 309
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

It’s what life was like as an entrepreneur. But this is nothing like the stress of being an entrepreneur. What’s it really like being an entrepreneur? You probably follow some high-profile entrepreneurs on Instagram and Twitter and see conference pictures of them in Davos, Mexico, Monaco or wherever.

Blogging 420
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7 Keys To Being An Exceptional Business Leader Today

Startup Professionals Musings

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. Online it may be time to take a formal position via blogs and interviews. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments.

Mentor 145
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The Valuable Unsung Heroes of Startups

Both Sides of the Table

But a couple of people replied with responses of such lack of comprehension that I thought it was worth expanding on for first-time entrepreneurs. Successful entrepreneurs achieve much through their personal leadership traits that inspire others to do great things with them – sure. EXECUTIVE COACHES. Not possible.

Startup 363
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5 Steps To Get You From Your First Idea To A Business

Startup Professionals Musings

That’s why I caution my aspiring entrepreneur clients against proclaiming to investors that they are a great “idea” person. In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. You must also learn from your customers.

Ideas 126
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Every Small Business Founder Needs An Advisor

Startup Professionals Musings

Also dont confuse a business advisor with a business coach. An advisors aim is to teach you what to do and how, in specific situations, unlike a coach who helps you develop your generic skills for deciding what to do and how. The advisor helps the entrepreneur fill an experience gap, and a coach helps fill a skill gap.

Mentor 104
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How Boards Need to Evolve Over Time

Both Sides of the Table

And here’s an important point that I think modern entrepreneurs often forget: Investors are “co-owners” of your business. The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Mentorship.

Startup 325