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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” But I also need to address the other side of my customer base – the people who fund VCs (they are called LPs).

Blogging 309
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

Sign up customers who are paying you money for a service you can’t 100% guarantee is going to be operational for the full period that they’re expecting. I didn’t want to disappoint my customers. People seldom understand that when enterprise customers choose your software it isn’t just a purchase order.

Blogging 420
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7 Keys To Being An Exceptional Business Leader Today

Startup Professionals Musings

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. Online it may be time to take a formal position via blogs and interviews. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments.

Mentor 145
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The Valuable Unsung Heroes of Startups

Both Sides of the Table

And that person has almost certainly chosen specifically to be a startup lawyer over serving other types of customers because he or she enjoys working with entrepreneurs. And speaking of coaching, if you haven’t read Googled by Ken Auletta you should. EXECUTIVE COACHES. It’s a great read. No exceptions.”

Startup 363
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5 Steps To Get You From Your First Idea To A Business

Startup Professionals Musings

In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. Aspiring entrepreneurs are often impatient in rolling out the business, assuming the hard work was finalizing the idea, and that if you build it, customers will come.

Ideas 126
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7 Strategies For Brand Leadership Through Influencers

Startup Professionals Musings

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. I still see too many aspiring business leaders highlighting their technology, product features, and price, more than customer value and usability.

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8 Keys To Providing Consulting Services To Startups

Startup Professionals Musings

Treat a startup as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control. It also highlights all aspects of required customer service, satisfaction, loyalty and referrals to peers.

Services 100