Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

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Customer Custom Marketing Content 127

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Start building your customer community early.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. Netflix announced the changes to its company via a blog post. A blog post!

Netflix 287

Netflix Customer Custom Pricing 287

Both Sides of the Table

NOVEMBER 18, 2012

He shut down his company gracefully and even thought it must have felt like a crap sandwich doing so I’ll bet his reputation is still solid with his backers. Sign up customers who are paying you money for a service you can’t 100% guarantee is going to be operational for the full period that they’re expecting.

Blogging 420

Blogging Press Entrepreneur Venture Capital 420

socalTECH

MARCH 20, 2012

Mojave-based Virgin Galactic , the commercial spaceflight firm backed by Sir Richard Branson, has signed its 500th customer: actor and angel investor Ashton Kutcher. Branson announced Ashton Kutcher as the 500th customer on his blog Monday. Tickets on the spacecraft go for $200,000.

Customer 159

Customer Custom Blogging Design 159

Both Sides of the Table

NOVEMBER 1, 2009

The world has changed much since I started my first company in 1999. As organizations we have become more open and I believe this is great for businesses and their customers. some came from our customer service, some were to improve performance / scalability from tech ops, some were bug fixes, etc.)

Organization 280

Organization Customer Custom Tips 280

Startup Professionals Musings

APRIL 21, 2013

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Cultivate early customers.

Blogging 104

Blogging Product Startup Writing 104

Both Sides of the Table

SEPTEMBER 28, 2014

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Let’s set up a framework.

Startup 383

Startup Company Companies .Net 383

socalTECH

JUNE 14, 2013

Followers of the company''s Facebook page, blog, and Twitter feed are familiar with the steady drumbeat of cute dog and puppy photos that the company is always sharing--and, might now be familiar with DogVacay''s online peer-to-peer marketplace. That''s the idea, at least, according to Aaron Hirschhorn. Does it work?

Customer 216

Customer Custom Santa Monica Social Media 216

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Both Sides of the Table

MARCH 21, 2013

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1.

Software Review 321

Software Review Software Services Company 321

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 85

Customer Custom Social Media Technical Review 85

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. When a user departs their current employer, the company sends a congratulatory note which secures the continuity of their relationship with the user. It’s not about helping them use our software.

Customer 100

Customer Custom Software Review Technical Review 100

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Be Afraid To Offend (Some) Customers. Don''t Force It.

Customer 195

Customer Custom Template Startup 195

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting.

Blogging 93

Blogging Invest Startup Writing 93

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

Social Media 214

Social Media Customer Custom Media 214

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Be Afraid To Offend (Some) Customers. Don''t Force It.

Customer 153

Customer Custom Template Startup 153

Xconomy

MARCH 15, 2019

A global pharmaceutical company based in France has licensed software developed by San Diego digital health startup CureMatch that aims to help cancer doctors customize the combination of drugs they prescribe to patients based on mutations in cancer DNA. The company, which CEO Bob Manning says has raised about $2.5

Customer 76

Customer Custom San Diego Guide 76

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

APRIL 29, 2023

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. If you don’t have a high level of commitment and passion, you customers won’t seek you out. Customers can touch and see a great product, but services are a bit ethereal.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

MARCH 22, 2012

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

Customer 104

Customer Custom Startup Competition 104

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 99

Social Media Customer Custom Media 99

TechCrunch LA

JANUARY 30, 2019

The Los Angeles-based company has steadily expanded its retail and lifestyle empire through subscription boxes, video… and even an augmented reality app. Last year the company crossed $200 million in revenue and managed to net over 1 million subscribers for the service. ”

Newsletter 212

Newsletter Los Angeles .Net Platform 212

Southern California Edison Blog

JUNE 11, 2021

Small- to medium-sized businesses may lack the resources and IT expertise to manage, protect, and upgrade their networks effectively compared to larger, more enterprise-level companies. Top Small- to Medium-Sized Company Network Challenges. Network security is a concern for virtually every company type in every industry.

Networking 54

Networking Company Companies Organization 54

TechCrunch LA

JUNE 26, 2018

The company has long said that a second region on the U.S. But as Google announced today , the new Los Angeles cloud region will go live in July, making it the company’s fifth region in the U.S. It’s no secret that Google has long planned to open a cloud region in Los Angeles. West Coast was in the works, after all.

Los Angeles 207

Los Angeles Google Angel Entertainment 207

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. A negative customer acquisition cost! Great stuff!

Acquisition 170

Acquisition Customer Custom Ideas 170

Xconomy

MAY 17, 2018

San Antonio —Cloud computing giant Rackspace has acquired a company that helps other businesses implement and use the Salesforce software. The deal expands Rackspace’s focus on helping companies use software and computing services, including those of previous competitors.

Customer 54

Customer Custom Cloud Computing San Diego 54

Southern California Edison Blog

JUNE 15, 2020

Telecom carriers require reliable networks to provide telecommunications services to their customers. Enterprise grade- networks that are designed for flexibility, reliability, and customization. Carrier-grade networks allow carriers to improve the quality and reliability of their services for their customers.

Networking 54

Networking Company Companies Design 54

Startup Professionals Musings

JANUARY 24, 2013

After you claim your identity with placeholder domain names, accounts in social networks, and common blogging platforms, your next challenge is to create enough positive content as a “Google wall” to keep negative info out of the top Google search results. This intangible asset can represent more than 60% of a company's market value.

Customer 89

Customer Custom Blogging Content 89

socalTECH

JUNE 3, 2013

PublishThis , the developer of content management and publishing tools for online publishers and businesses, has tied into WordPress.com with a new WordPress Plugin, the company announced this morning. PublishThis says its tools are now being used by such customers as Ziff Davis, Sporting News, Cox Media, and others. READ MORE>>.

Blogging 164

Blogging Content News Tool 164

socalTECH

FEBRUARY 14, 2014

Los Angeles-based online dog sitting marketplace DogVacay appears to be in growth mode, based on a recent notice the company sent out to its blog. The company is one of the companies which has come out of Science, Inc., the business studio and incubator run by former MySpace CEO Mike Jones. READ MORE>>.

Technical Review 191

Technical Review Incubator Blogging Los Angeles 191

Startup Professionals Musings

AUGUST 3, 2020

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. If you don’t have a high level of commitment and passion, you customers won’t seek you out. Customers can touch and see a great product, but services are a bit ethereal.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. You will be in good company with the many legends who used this approach. Operate small, but show a big-company image.

Equity 139

Equity Social Media Startup Summary 139

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 100

Customer Custom Startup Social Media 100

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. That’s how you brand yourself as an expert in your niche and make your company the one that others seek out and turn to. Increase customer leads and conversion.

Social Media 142

Social Media Media Platform Customer 142