Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 26, 2016

And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Of course this is an imprecise science which is why you measure both methods.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

APRIL 4, 2011

You’ll have no idea when you’re off course. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. of the people who click on Google paid links then your true cost to acquire is actually = $12 ($1.50 / 0.125). How many adds came through organic SEO?

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

OCTOBER 13, 2009

Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. . He is also the author of an award-winning entrepreneurial blog infoChachkie.com.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

DECEMBER 2, 2009

No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. from the Wharton School.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

JULY 16, 2013

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Of course it’s valuable to know how many clicks you drive. If you look at the left side of the graphic you’ll see the easy, traditional measurement of followers, RTs, FAVs & replies. Startup Advice'

Marketing 307

Marketing Technical Review Startup Tool 307