Search Engine Ranking Can Make Or Break Your Business
Startup Professionals Musings
JUNE 4, 2021
Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. For sites displaying the ads, this is called pay per click (PPC).
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