Search Engine Ranking Can Make Or Break Your Business
Startup Professionals Musings
JUNE 4, 2021
Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. The display side is called pay per action (PPA) or pay per lead (PPL). Keyword research and budget forecasting.
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