Startup Professionals Musings

APRIL 29, 2023

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. If you don’t have a high level of commitment and passion, you customers won’t seek you out. Customers can touch and see a great product, but services are a bit ethereal.

Startup 111

Startup Training Services Writing 111

InfoChachkie

JULY 16, 2012

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Share and Enjoy.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

OCTOBER 30, 2020

I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

MARCH 11, 2023

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Company 152

Company Companies Startup Customer 152

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 100

Customer Custom Startup Social Media 100

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Barter services for access to required resources. Keep expenses down, but keep customer visibility and sensitivity as a top priority.

Equity 139

Equity Social Media Startup Summary 139

SoCal CTO

DECEMBER 19, 2012

This should be an iterative process with advisors and customers providing feedback on the product. In fact, let me provide an important warning: If you create these documents, don't have input from a technical resource, take it to a development shop and they provide you a price. Go find a new technical resource.

Develop 354

Develop Development Technical Review CTO Coach 354

Startup Professionals Musings

AUGUST 3, 2020

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. If you don’t have a high level of commitment and passion, you customers won’t seek you out. Customers can touch and see a great product, but services are a bit ethereal.

Startup 174

Startup Training Services Writing 174

Southern California Edison Blog

SEPTEMBER 11, 2017

As new clients partner with us and we continue to expand our extensive fiber optic network infrastructure, it is time to refresh our brand in a way that emphasizes our mission, successes and outstanding customer-focus. Going forward, our new website will be your gateway to our innovative fiber optic solutions and extensive resources.

Customer 45

Customer Custom Southern California Case Study 45

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

Customer 89

Customer Custom Services High Tech 89

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)?

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)?

Entrepreneur 104

Entrepreneur Startup Social Media News 104

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. You can also check out my blog for emerging entrepreneurs HERE. . Coull Offers Advertisers Video Skimlinks. <JG Some reject pre-roll ads because they increase the viewer abandonment rate. I promise I will never Tweet about rainbows, unicorns or that killer burrito I just ate.

Custom 133

Custom Customer Entrepreneur Advertising 133

Startup Professionals Musings

JUNE 1, 2016

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Customer 58

Customer Custom Social Media Startup 58

Both Sides of the Table

APRIL 12, 2017

We are over-intro’d and at the same time under-resourced in terms of staff to handle the barrage of in-bound requests. People expect blog posts, Tweets, panels, speeches. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. I think of activities as a funnel.

Activity 297

Activity Blogging Email Startup 297

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

AUGUST 26, 2022

Assess your own resources as well as funding sources. In business, there will always be someone out there with more money, a better location, or more resources, ready to take your idea and squeeze you out. Many of the business plans I see are built around a dream, with idealistic costs, margins, and customer demand.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

MAY 18, 2020

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Barter services for access to required resources. Keep expenses down, but keep customer visibility and sensitivity as a top priority.

Social Media 169

Social Media Startup Equity Summary 169

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Craft and hone your elevator pitch early.

Ideas 124

Ideas Tips Marketing Social Media 124

Tech Zulu Event

NOVEMBER 6, 2012

These two ads showed how disconnected from their customers these once industry leaders have become. Sadly this is just a single example of what is happening to thousand of companies that are not listening to their respective customers. What IMVU thought was game changing technology was not why customers used the software.

Customer 72

Customer Custom Blogging Startup 72

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. People don’t want to speak to customer service reps. Much more data in the full post.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

NOVEMBER 11, 2013

The link for the video is here and if you want a short firsthand view on our changes it’s a great resource. Be open & transparent (mimicking the greater social order changes that have come with blogs & social media). When he starts his blog I’ll let you know. But I miss blogging. Glad to be back.

Venture Capital 324

Venture Capital Startup Blogging Platform 324

Startup Professionals Musings

NOVEMBER 4, 2019

There are lots of resources available for the challenge of that activity, including the Internet and mentors like me. In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Prepare your marketing story for customers and investors.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

MARCH 2, 2020

In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. Finally, implementation requires a commitment of real money and other resources that can’t be written off so easily as an idea ahead of it’s time. You must also learn from your customers.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). Marty Zwilling.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. As with any resource or tool, you need to optimize your social media costs against a targeted return.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

MARCH 30, 2011

In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product. Facebook, Google) to a large market opportunity then you had better have enough resources to compete.

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Startup Professionals Musings

MARCH 10, 2021

That story has to begin with a painful problem shared by a large collection of viable customers, with your competitive solution. The resources are out there to help you, like the book mentioned, this blog, and many more. Use them and win. Marty Zwilling.

Software Review 123

Software Review Seed Funding Funding Startup 123

Both Sides of the Table

MARCH 27, 2011

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373

Blogging Startup Writing Venture Capital 373

Southern California Edison Blog

DECEMBER 8, 2021

Since tech startups have more limited budgets compared to larger companies, making decisions around where to invest resources can be difficult. Managed IT infrastructure services can save businesses over $145,000 per 100 users annually and optimize IT staff resources by 42%. Vulnerable Network Infrastructure. Limited IT Team Bandwidth.

Networking 97

Networking Services Startup Resource 97

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results.

Social Media 108

Social Media Media Startup Tips 108