Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example. They’re tasked with doing … marketing.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

APRIL 4, 2011

What I know for sure is that if you don’t have a stability goal stated for the company and if you don’t regularly measure how you’re doing against this goal you won’t have your resources focused on the right priorities in the company. How many through SEM? You’ll have no idea when you’re off course. How many through affiliate deals?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I think a great example right now is turntable.fm. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. If you converted one more customer (6 in stead of 5) your CAC just went down to $167.67 ($1,000 / 6).

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

DECEMBER 2, 2009

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. However, Search Engine Management (SEM) is not a “set and forget” exercise. Copyright © 2007-9 by J.

Customer 164

Customer Custom Advertising SEM 164