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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Document Your MVP for a Developer

SoCal CTO

In fact, let me provide an important warning: If you create these documents, don't have input from a technical resource, take it to a development shop and they provide you a price. Go find a new technical resource. Examples: [link] [link] Product Feature List Create a prioritized high level product feature list (see Product Backlog ).

Develop 354
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6 Reasons To Disclose Your Startup Idea Before Commit

Startup Professionals Musings

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default. Craft and hone your elevator pitch early.

Ideas 126
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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. As with any resource or tool, you need to optimize your social media costs against a targeted return.

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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Allocate resources to handle bumps along the way.

Marketing 133
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Owned media. Long-term sales.

Marketing 127
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All In One Place: A New Immuno-Oncology Trial Resource

Xconomy

So we’ve begun this project: a cancer immunotherapy resource that will grow as the data pool grows. Instead, use it as a quick overview to see, for example, that CAR-T therapies have had incredible early success treating kids with acute lymphocytic leukemia (ALL), a fast-growing blood cancer that often resists traditional treatments.