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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So you actually lost $50 acquiring that customer.

Metrics 150
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Owned media.

Marketing 127
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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Document Your MVP for a Developer

SoCal CTO

In fact, let me provide an important warning: If you create these documents, don't have input from a technical resource, take it to a development shop and they provide you a price. Go find a new technical resource. Examples: [link] [link] Product Feature List Create a prioritized high level product feature list (see Product Backlog ).

Develop 354
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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Return-On-Investment metrics are not new, but the tools are different. Pick the right platform for your business.

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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Allocate resources to handle bumps along the way.

Marketing 133