article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
article thumbnail

You’re the general. So, make your strategic plan!

Berkonomics

The technique, “OST” (objective, strategies, and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress. Email readers, continue here…] Here are some example strategies from some of my companies over the recent years. What is a strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So you actually lost $50 acquiring that customer.

Metrics 150
article thumbnail

What is your biggest error in company planning?

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. That’s likely to be completely unreachable for you with almost any amount of resources. Sources for your data. TAM, SAM, SOM?

Company 156
article thumbnail

10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers. Deliverables and the resources you have to achieve them are two sides of the same equation. How do I know what resources I need?

Startup 155
article thumbnail

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
article thumbnail

How to make the most useful dashboard

Berkonomics

An example would be a real time display of the value of the dollar against the yen. Earliest warning metrics: [Email readers, continue here…] What good is information if you can’t act upon it in a timely manner? Find metrics that will be “leading indicators” of trouble to come.

Metrics 156