Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

AUGUST 26, 2022

For example, if you see starting a business as a get-rich-quick solution, or you are trying to escape having a boss, or hate taking risks, you probably don’t need the stress of writing and trying to sell a business plan to tell you to seek other alternatives. Assess your own resources as well as funding sources.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

MAY 14, 2023

Buffer your projected resource requirements. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. You will make mistakes.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Allocate resources to handle bumps along the way.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

APRIL 29, 2023

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements. Are you ready to make it happen?

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

AUGUST 3, 2020

For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements. Are you ready to make it happen?

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

AUGUST 19, 2020

Buffer your projected resource requirements. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. You will make mistakes.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

MARCH 2, 2020

For example, I have a friend with a Ph.D. Finally, implementation requires a commitment of real money and other resources that can’t be written off so easily as an idea ahead of it’s time. For example, I often cite the case of Bill Gates and Steve Ballmer , who grew Microsoft together.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Tech.Co

FEBRUARY 8, 2019

Second, it’s a way for Spotify to save time and resources that it currently spends on its deals with the big record labels that have a powerful influence over the music streaming space. The greater podcast industry is consolidating, and Spotify’s acquisitions are an example of how that’s changing the podcast format itself.

Acquisition 124

Acquisition Media News Platform 124

Startup Professionals Musings

AUGUST 9, 2014

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default.

Entrepreneur 102

Entrepreneur Social Media Startup Blogging 102

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I'd rather invest time investing in social media to drive traffic to our site. Look forward to the discussion. Love the minis!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. What is PromoJam? Before that, we'd bootstrapped everything ourselves.

Social Media 217

Social Media Startup Platform Media 217

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

SEPTEMBER 29, 2018

Buffer your projected resource requirements. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. You will make mistakes.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

SEPTEMBER 27, 2011

I still plan to publish on this blog occasionally, as well as more frequently on my blogs at Forbes , Huffington Post , and others. Social media is a huge resource for entrepreneurs. Sadly, too many entrepreneurs still think social media is only for play, rather than work.

Entrepreneur 96

Entrepreneur Startup Blogging Social Media 96

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JUNE 1, 2016

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. You want people to see you as an evangelist for hydrogen fuel, for example, so your later auto engine will have credibility by default.

Customer 58

Customer Custom Social Media Startup 58

Startup Professionals Musings

SEPTEMBER 14, 2016

Buffer your projected resource requirements. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. You will make mistakes.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Jason Nazar

AUGUST 15, 2013

Social Media. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. The type of sites that might link into you are blogs, traditional press online, forums or bulleting boards, or content rich sites that are focused on a similar topic.To Search Engines. Referring Traffic / Press. Refreshing Content.

Web 61

Web Social Media Content Sites 61

SoCal Delicious

JANUARY 15, 2010

Shortcut: sebastian-x.com Blog About Blogroll Links How brain-amputated developers created the social media plague Posted on 12 January, 2010 The bot playground commonly refered to as “social media&# is responsible for shitloads of absurd cretinism. compatible; …&#. googlebot.com&#.

Social Media 41

Social Media Develop Development Media 41

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example. They’re tasked with doing … marketing.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. People often ask me why I started blogging. My suggestion is to blog about your industry. Blog on that topic. You know your blog topic.

Blogging 373

Blogging Startup Writing Venture Capital 373

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. For example, EveryBlock lets you choose which types of information you want to get daily, weekly or “as it happens”.

Entrepreneur 96

Entrepreneur News Sites RSS 96

Startup Professionals Musings

OCTOBER 5, 2014

Buffer your projected resource requirements. Use social media for early marketing. Social media is not rocket science. For example, a software development startup raising $250,000 from angel investors better be able to operate on $25,000 per month. You will make mistakes.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105