Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Let that ideal co-founder find you.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Tech Coast Venture Network

MAY 5, 2010

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. There are different resources that can help you figure out what social media is all about. Do you agree? #2

Social Media 100

Social Media Media Education Organic Search 100

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

MARCH 11, 2023

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept.

Ideas 126

Ideas Startup Social Media Blogging 126

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

JANUARY 16, 2023

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

Social Media 94

Social Media Media Ideas Writing 94

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

APRIL 2, 2022

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Barter services for access to required resources. You will be in good company with the many legends who used this approach.

Equity 139

Equity Social Media Startup Summary 139

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Establishing your brand with interactive social media. The cost of social media done well is low.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

AUGUST 26, 2022

Assess your own resources as well as funding sources. In business, there will always be someone out there with more money, a better location, or more resources, ready to take your idea and squeeze you out. Assess your connections, both social media and financial. You can’t really succeed in life if you are not happy.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

OCTOBER 30, 2020

Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Facilitate rapid growth through contracted resources.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

APRIL 2, 2023

There is no standard course for this, but the answers are accessible online, if you know how to search, follow blogs, and interact with the relevant social media groups. Potential resources available to entrepreneurs are enormous, but often under-utilized. Business financial aid alternatives.

Startup 108

Startup Education Entrepreneur Tool 108

Startup Professionals Musings

MAY 14, 2023

Buffer your projected resource requirements. Use social media for early marketing. Social media is not rocket science. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. Cash flow out equates to burn rate, and the runway depends on your reserves.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

MAY 18, 2020

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Barter services for access to required resources. You will be in good company with the many legends who used this approach.

Social Media 169

Social Media Startup Equity Summary 169

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

APRIL 29, 2023

Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements. Thus your services business success totally depends on you, your skills and resources, and your ability to bring customers to the table. Are you ready to make it happen?

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

JULY 6, 2020

There is no standard course for this, but the answers are accessible online, if you know how to search, follow blogs, and interact with the relevant social media groups. Potential resources available to entrepreneurs are enormous, but often under-utilized. Business financial aid alternatives.

Entrepreneur 137

Entrepreneur Tips Startup Education 137

Startup Professionals Musings

JULY 1, 2019

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.

Customer 85

Customer Custom Social Media Technical Review 85

Startup Professionals Musings

SEPTEMBER 19, 2021

They are your greatest resource for generating new apostles and a cultural advantage. Your startup needs to use blogs and social media to establish interactive relationships early. Make your team as well as your customers proud. Transform your employees into passionate disciples. Take giant leaps rather than timid steps.

Company 152

Company Companies Startup Customer 152

Startup Professionals Musings

AUGUST 19, 2020

Buffer your projected resource requirements. Use social media for early marketing. Social media is not rocket science. The best entrepreneurs manage cash flow ruthlessly and never delegate decisions about spending money. Cash flow out equates to burn rate, and the runway depends on your reserves.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers.

Marketing 133

Marketing Customer Custom Outsource Development 133