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Rubicon Project: $100M+ In Revenues This Year, Profitability In Q4

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Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. READ MORE>>.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

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This was the first in her string of web properties. So Tracy began keeping a blog about … (what else?) She became an authority on the topic and her blog helped her to both elevate her status in her industry as well as to bring great link juice to her website and improve her SEO.

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VIRURL Launches New Ad Widget

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Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. VIRURL says it is looking to "kill of the banner ad", which the company says is an ineffective way to monetize the web. Diaz-Mitoma is the former founder of Titan Gaming.

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Clearstone Ventures Into Apture

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Santa Monica-based Clearstone Venture Partners is the lead investor in a Northern California firm focused on the blogging and publishing industry, Apture. David Stern and Sumant Mandal of Clearstone have joined Apture's board along with the funding.

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Docstoc Connects To Twitter, Facebook

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Santa Monica-based Docstoc , the venture funded web-document sharing firm run by Jason Nazar, has connected the firm's document sharing service with Facebook and Twitter updates.

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How to Kick Start Your Community’s Startup Scene

Both Sides of the Table

Web Services, led by Amazon’s AWS, which reduced the costs a further 90%. A move to more urban environments (SF over SV, Cambridge over Waltham, London over Thames Valley, Santa Monica / Venice, Flatiron and so forth) as basically young people want to live where young people want to live.

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Livestrong.com Releases Traffic Stats

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Santa Monica-based Demand Media has released traffic statistics for its LIVESTRONG.COM web site, its joint venture with cyclist Lance Armstrong, saying that the site now has more than 4 million monthly visits and over 650,000 registered members. Demand Media also said that more than 4,300 groups have formed on the site.