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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

What do Google Analytics and print newspapers have in common? I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. In fact, I’m surprised by how antiquated Google Analytics feels. It’s addictive.

Blogging 287
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Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Partner Leverage.

Insiders

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She hasn’t raised any venture capital. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. One of the many things you become expert at when you launch your own company and have no money is SEO. That may soon change.

Startup 363
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. I’d link to it but it’s behind a paywall.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. of the people who click on Google paid links then your true cost to acquire is actually = $12 ($1.50 / 0.125).

Metrics 346
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A Different Kind of Incubator - The Hive

SoCal CTO

What I really liked in my conversations with The Hive is that they are willing to work with and fund ventures that would never get VC dollars. Theres many good companys that will never turn into a $100M VC kind of company. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 in Computer Science.

Incubator 150