Startup Professionals Musings
JULY 11, 2013
Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.
Startup Professionals Musings
OCTOBER 30, 2020
Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. Don’t forget to market yourself before, during, and after your initial idea, through social media, websites, and events. Every new business has unexpected pivots and adjustments, and outsourcing is easier to manage.
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Startup Professionals Musings
OCTOBER 29, 2021
Use marketing, blogging, and industry conferences to get the message out. The trend toward more remote work, flexible work hours, and outsourcing can eliminate productive work relationships and communication between functions. Building and maintaining a winning work culture is no longer just a function of the office.
Startup Professionals Musings
APRIL 29, 2023
Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.
Startup Professionals Musings
AUGUST 3, 2020
Customers won’t pay to see your new employees learning on the job, and outsourcing the real work to a cheap labor source is a recipe for disaster. Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements.
Startup Professionals Musings
MARCH 2, 2020
Don’t assume you can outsource the implementation decisions. These days, even with the pervasive Internet and social media, it still takes time and money for your marketing and customer communication efforts to have an impact. Build your own personal brand image through blogging, industry forums, and networking.
SoCal CTO
OCTOBER 15, 2009
I also blog at [link] and you can find me on twitter: @gilbola. It’s very difficult to communicate the value of my services and it’s even harder to find people/companies looking to outsource their product development to a business guy like myself. I have shied away from taking favorites in my blog or anywhere public.
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