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With Greathouse Comes Great Responsibility

InfoChachkie

On the first day of class, Professor Greathouse told his students, “Take a look around the class, these are the people you will most likely start a company with,” and boy was he right. For a video interview between John Greathouse and Kevin O’Connor, check out: Kevin O’Connor Shares The Secrets Of Business Success.

Class 231
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How Boards Need to Evolve Over Time

Both Sides of the Table

It’s your job to help them get oriented with the right amount of information so that when you come together you can focus on making good decisions or at least helping you discuss difficult topics rather than spending all of your time informing them. In the Early Days. Offering a sparring-partner function on strategic decisions.

Startup 325
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

According to Michael, "We didn’t sit around for hours brainstorming what might make a great April Fool’s gag; in fact, we didn’t do much planning at all for Geo. On March 28 I randomly thought of the idea, pitched it to the team and got an immediately positive response. If it doesn’t come easily, don’t force it.".

Customer 153
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. You can watch my interview with Seth below or on YouTube here: [link]. To hear Seth verbally describe this enlightening story, watch the video.

Marketing 230
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

Customer 164
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Roping in the Legal Eagles

InfoChachkie

A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. Working with startup lawyers also minimizes the risk of losing control of your adVenture, as they can help you avoid common fundraising and investor pitfalls.

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Are You an Entrepreneur?

InfoChachkie

Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. Dreaming is great, but if you never wake up and act upon your dreams you might as well stay in bed. Hint: He was an entrepreneur.