Berkonomics

NOVEMBER 19, 2015

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. WHAT I want, WHEN I want, and WHERE I want.’.

Customer 120

Customer Custom Demand Email 120

Startup Professionals Musings

JULY 31, 2019

After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. Accelerating worldwide competition and financial upheavals are undermining established market positions.

Customer 83

Customer Custom Demand Examples 83

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

Customer 85

Customer Custom Product Metrics 85

Startup Professionals Musings

SEPTEMBER 15, 2021

Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Startups can use social responsibility as a competitive advantage. Doing business is a human process.

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81

Metrics Demand Statistics Sample 81

Startup Professionals Musings

AUGUST 28, 2022

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Doing good opens the door to a broader customer base.

Organization 143

Organization Startup Pricing Customer 143

Startup Professionals Musings

FEBRUARY 28, 2022

I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –insisting that the people closest to the customer and the markets learn and make the decisions. Don’t demand or assume immediate and certain answers.

Competition 116

Competition Organization Customer Custom 116

Startup Professionals Musings

MAY 29, 2023

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. Diagnosing and understanding the customer problem. When dealing with customers or partners, only win-win deals make sense. Marty Zwilling

Startup 154

Startup Sales Entrepreneur Customer 154

Startup Professionals Musings

OCTOBER 22, 2022

By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value. Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” Recognize that customers care about the whole experience.

Metrics 102

Metrics Startup Organization Demand 102

Startup Professionals Musings

NOVEMBER 30, 2022

While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part. Ability to relate aspirations to customer needs. You need to show insights to real customers and their needs, that get beyond your passions and projections.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. These requirements must be based on market analysis, expert input, and existing customer feedback. Opportunity segmentation and competitive environment.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

JANUARY 25, 2020

By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value. Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” Recognize that customers care about the whole experience.

Startup 138

Startup Organization Demand Customer 138

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. I also recommend the app development strategies outlined in the classic book, “ Vaporized: Solid Strategies for Success in a Dematerialized World ,” by Robert Tercek, who has lived on the digital edge for many years. Marty Zwilling.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JULY 2, 2022

As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. Proactive marketing is a marketing strategy that focuses on one objective – to generate customers now. My conclusion either way is that they have no market, or haven’t looked.

Entrepreneur 153

Entrepreneur Marketing Customer Custom 153

Startup Professionals Musings

JUNE 21, 2013

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience continues to decline. You have to start with hiring only people who are willing and able to make serious customer service happen.

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

OCTOBER 23, 2021

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. I found many of these in the classic book “ Great From The Start: How Conscious Corporations Attract Success ,” by John B.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

NOVEMBER 7, 2022

Even with advantages that independent startups can never hope to match, including brand recognition, customers, financial capital, and distribution, I don’t often see the entrepreneurial passion for innovation, agility, and team perseverance exhibited by new startups. Get prepared for the accelerate and scaling phase.

Incubator 143

Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

FEBRUARY 12, 2016

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. I just finished a new book, “ Driven to Delight ,” by Joseph A. Your competition is global, so today’s customers are demanding world-class service.

Customer 56

Customer Custom Startup Competition 56

Startup Professionals Musings

JUNE 4, 2022

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. Lewis, author of the timeless book “ Why Flip A Coin? Their goal is to create profitable products, but too often they don’t research what their customers really want, and what they are willing to pay.

Ideas 155

Ideas Entrepreneur Research Demand 155

Startup Professionals Musings

NOVEMBER 23, 2019

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Doing good opens the door to a broader customer base.

Organization 128

Organization Startup Pricing Customer 128

Startup Professionals Musings

AUGUST 10, 2022

Or you may be easily bored by the needed focus on key objectives, or the day-to-day challenges of driving results that balance the books. Balance of passion with reality and customer feedback. Today, customer loyalty is based on the “ total customer experience ,” as opposed to price or service alone.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

AUGUST 7, 2022

It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. The classic book “ Resurgence: The Four Stages of Market-Focused Reinvention ,” by top Kellogg School of Management faculty members Gregory S. Reinvent the vision for change.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

MARCH 6, 2020

The result is that you often take a big financial hit, and lose key customers, before you realize that the change didn’t work. For example, several years ago Apple was so convinced that their new Apple III model would be a winner that they rolled it out broadly, rather than do a controlled release first with some key customers.

Sample 124

Sample Customer Custom Tool 124

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. That’s why I was pleased to see the balance on people versus process in a classic book on how to fix your organization, “ The Diamond Process ,” by Mike Diamond and Christopher Harding.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

MAY 29, 2019

From meager beginnings selling books online back in 1994, Amazon is currently the largest e-commerce retailer and cloud computing platform in the world, and now dominates even the giant Walmart. Recently, I saw some help in that regard in a new book, “ Think Like Amazon ,” by John Rossman, a former top executive at Amazon.

Commerce 89

Commerce Artificial Inteligence Cloud Computing Platform 89

Startup Professionals Musings

DECEMBER 19, 2022

Indeed, there are many self-assessment tools available online, but I was more impressed with insights provided in a classic book “ What Motivates Me: Put Your Passions to Work ,” by Adrian Gostick and Chester Elton. People see you as great for demanding customers and team bonding.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. These requirements must be based on market analysis, expert input, and existing customer feedback. Opportunity segmentation and competitive environment.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

FEBRUARY 24, 2020

While this approach appears to cost more on the surface, it often actually costs you less, when you consider the hidden costs of rework, poor customer satisfaction, employee management, and training required. Direct customer-facing non-technical roles should be the last ones outsourced. Startups all need that flexibility.

Outsource 123

Outsource Startup Technical Review Training 123

Startup Professionals Musings

AUGUST 19, 2023

I’ve also struggled trying to define the characteristics that set these bosses apart, so I was impressed with the classic book, “ Superbosses ,” by Dartmouth professor and consultant Sydney Finkelstein. Measure by relationships as well as competitiveness. Accept high talent turnover as a sign of success.

Oracle 94

Oracle Organization Examples Coach 94

Startup Professionals Musings

SEPTEMBER 6, 2020

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. Diagnosing and understanding the customer problem. When dealing with customers or partners, only win-win deals make sense. Marty Zwilling.

Entrepreneur 134

Entrepreneur Startup Sales Customer 134

Startup Professionals Musings

APRIL 6, 2022

You won’t often find that recommended by consultants, so I was pleasantly surprised to see the key points highlighted in a new book, “ Self-Made Boss ,” by Jackie Reses and Lauren Weinberg. Even a successful bigger business will bring additional responsibilities, new competition, and more demands on your time.

Satisfaction 92

Satisfaction Training Customer Custom 92

Both Sides of the Table

NOVEMBER 4, 2010

One of the most influential books of my career is The Innovator’s Dilemma by Clay Christensen. Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts.

Startup 376

Startup Framework Marketing Customer 376

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. .” So Ethan went to work as a product manager at Google Video. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

SEPTEMBER 6, 2021

Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. When customers don’t appear as fast as the Founder projected, and cash runs short, everyone on the team starts to worry about losing their job. Misunderstood pivots.

Startup 128

Startup Social Media Organization Entrepreneur 128

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. I also recommend the app development strategies outlined in the classic book, “ Vaporized: Solid Strategies for Success in a Dematerialized World ,” by Robert Tercek, who has lived on the digital edge for many years. Marty Zwilling.

Mobile 126

Mobile Develop Development Platform 126