Book Competition Google SEO 
Both Sides of the Table
JANUARY 12, 2014
It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. How do people drive SEO growth?
socalTECH
MARCH 13, 2020
Our cost is very low, which allows us a key, competitive advantage. None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes.
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Startup Professionals Musings
DECEMBER 14, 2013
Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.
Startup Professionals Musings
APRIL 7, 2017
Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.
Both Sides of the Table
MARCH 25, 2016
In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today?
Both Sides of the Table
JANUARY 22, 2014
Most VCs are book smart. It’s insanely competitive to get into our industry so most have degrees from institutions like Stanford, Harvard, Wharton and University of Chicago (blatant plug ;-). In fact, book smart can be a negative. SEO marketing vs. social marketing. Smart is simply not a differentiator. FourSquare.
Startup Professionals Musings
OCTOBER 3, 2012
But the low cost also means that your competition will also be there in force. like Google. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Plan to update this roadmap at least once a month, based on results, new information, and competition.
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