Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

Customer 85

Customer Custom Social Media Technical Review 85

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Make it fast. Provide multiple methods of access.

Web 96

Web FAQ Marketing Technical Review 96

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. Challenge yourself to delivering a technical innovation.

Technical Review 143

Technical Review Coach Mentor Customer 143

Startup Professionals Musings

NOVEMBER 28, 2018

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Make it fast.

Customer 79

Customer Custom FAQ Technical Review 79

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

OCTOBER 30, 2016

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Make it fast.

Customer 102

Customer Custom FAQ Technical Review 102

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

OCTOBER 3, 2020

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Framework 159

Framework Social Media Software Review Social Network 159

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Best Communication Tools for Startups Communication tools refer to any type of technology that helps businesses stay connected. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. I found some help in catching up via a classic book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in a more recent book “ Summit ,” by F. Entrepreneur of the Year” finalist.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

MARCH 14, 2011

Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Make it fast.

Technical Review 90

Technical Review Customer Custom FAQ 90

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. I found some help in catching up via a classic book “ Sell Local, Think Global ,” by marketing message expert Olga Mizrahi. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Pick a technology that somehow seems inferior to the major incumbents. Look for sizable customer populations unattractive to incumbents.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157

Startup Professionals Musings

MARCH 19, 2013

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Make it fast.

Customer 99

Customer Custom FAQ Technical Review 99

Startup Professionals Musings

APRIL 16, 2022

Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ” by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. Emotional stability. Spiritual connections. Environmental safety.

Technical Review 141

Technical Review Mentor Social Media Customer 141

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

Customer 100

Customer Custom Startup Social Media 100

Startup Professionals Musings

JULY 2, 2017

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. During today’s dynamic customer journey, consumers often find themselves at a point of indecision.

Technical Review 55

Technical Review Technology Social Media Social Network 55

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

DECEMBER 30, 2022

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Tech.Co

MAY 26, 2020

Amazon used its popular affiliate program to spur additional growth, getting reviewers and publishing sites – including us here at Tech.co – to link to Amazon in exchange for a small payout whenever a reader bought something by following that link. Amazon started with books, so we will too. But, Amazon is cutting back on such perks.

Technical Review 129

Technical Review Buzzfeed News Networking 129

InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. Regularly follow reviews and influencers in your industry. Ask the right questions, and listen to your customers.

Customer 57

Customer Custom Technical Review Software Review 57

Startup Professionals Musings

DECEMBER 21, 2012

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Some say it’s happening today because it’s new, and technology makes it possible.

Customer 95

Customer Custom Marketing Technical Review 95

Startup Professionals Musings

APRIL 1, 2023

In the entrepreneur world, your perception is equally critical, except the “managers” in this world are your investors, customers, vendors, business partners, and team members. Use the idea to kick-start your relationships with co-founders, investors, customers and business partners. You need to build a positive presence in new media.

Startup 117

Startup Ideas Social Network Technical Review 117

Startup Professionals Musings

JUNE 22, 2019

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Some say it’s happening today because it’s new, and technology makes it possible.

Startup 98

Startup Technical Review Social Media Marketing 98

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.

Sales 139

Sales Training Startup Customer 139

Startup Professionals Musings

DECEMBER 18, 2022

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Look how many social media ‘likes’ my site has generated.”

Technical Review 109

Technical Review Startup Statistics Social Media 109

Tech Zulu Event

NOVEMBER 30, 2012

James (chairman of the Althea Foundation) and appointed Adam Sroka as Senior Vice President of Technology in a move to make business transactions simple and secure. . Jackson , “This financing round, coupled with hiring Adam Sroka as our head of technology, puts CapLinked in a position to further enhance our enterprise product offerings.”.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Tech Zulu Event

APRIL 1, 2016

While the epicenter of tech innovation is undeniably Silicon Valley, a tide of new hubs emerging across the globe are gaining recognition. We are very close to the University of Waterloo, and many talented undergraduates have taken internships and permanent positions with tech startups like HiMama. PanTrek connects U.S.

Technical Review 40

Technical Review Startup Incubator Media 40

Startup Professionals Musings

JUNE 12, 2022

In his classic book “ The 3rd American Dream ,” thought leader Suresh Sharma summarizes the large corporate accomplishments of the 19 th and 20 th centuries, and then lays out the potential of a new entrepreneurial business ecosystem for the 21 st century. Existing technologies have been “commoditized” globally.

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126

Startup Professionals Musings

JANUARY 21, 2019

I was pleased to see these questions addressed in a new book, “ Small Town Big Money ,” by Colby Williams, focused on entrepreneurship and opportunity in today’s small towns. Especially in a small town, for credibility, you need to quantify your plan consistently to local leaders and organizations, as well as bankers and customers.

Technical Review 107

Technical Review Entrepreneur Startup Customer 107