Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Marketing 107

Marketing Technical Review Startup Innocal 107

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Best Communication Tools for Startups Communication tools refer to any type of technology that helps businesses stay connected. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in a more recent book “ Summit ,” by F. Entrepreneur of the Year” finalist.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

OCTOBER 25, 2019

In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Pick a technology that somehow seems inferior to the major incumbents. Look for sizable customer populations unattractive to incumbents.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157

Startup Professionals Musings

APRIL 16, 2022

Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ” by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. Emotional stability. Spiritual connections. Environmental safety.

Technical Review 141

Technical Review Mentor Social Media Customer 141

InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Startup Professionals Musings

DECEMBER 30, 2022

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

JULY 2, 2017

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Scarcity – less is more. Consistency.

Technical Review 55

Technical Review Technology Social Media Social Network 55

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Customer 100

Customer Custom Startup Social Media 100

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.

Sales 139

Sales Training Startup Customer 139

Startup Professionals Musings

DECEMBER 18, 2022

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Look how many social media ‘likes’ my site has generated.”

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. Regularly follow reviews and influencers in your industry. Ask the right questions, and listen to your customers.

Customer 57

Customer Custom Technical Review Software Review 57

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

MARCH 14, 2021

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. I saw some real insights in the classic book by Jeremy D. Build a connection to your product, and leverage the momentum into more social contracts and bigger congregations.

Marketing 127

Marketing Social Media Technical Review Product 127

Tech Zulu Event

NOVEMBER 30, 2012

James (chairman of the Althea Foundation) and appointed Adam Sroka as Senior Vice President of Technology in a move to make business transactions simple and secure. . Jackson , “This financing round, coupled with hiring Adam Sroka as our head of technology, puts CapLinked in a position to further enhance our enterprise product offerings.”.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

Startup Professionals Musings

JANUARY 21, 2019

I was pleased to see these questions addressed in a new book, “ Small Town Big Money ,” by Colby Williams, focused on entrepreneurship and opportunity in today’s small towns. Especially in a small town, for credibility, you need to quantify your plan consistently to local leaders and organizations, as well as bankers and customers.

Technical Review 107

Technical Review Entrepreneur Startup Customer 107

Startup Professionals Musings

OCTOBER 26, 2014

Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education.

Entrepreneur 107

Entrepreneur Startup Social Media Technical Review 107

Startup Professionals Musings

MARCH 21, 2020

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Look how many social media ‘likes’ my site has generated.”

Technical Review 124

Technical Review Statistics Startup Social Media 124

Startup Professionals Musings

AUGUST 29, 2014

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Entrepreneur 100

Entrepreneur Social Media Technical Review Startup 100

Startup Professionals Musings

AUGUST 2, 2019

A refrain I often hear from technology entrepreneurs to investors is that their product or solution is so innovative that it will cause a “paradigm shift” in the industry. Due to qualms of customers and governments, he sold less than 30,000 of the devices over the next five years.

Technical Review 90

Technical Review Resource Social Media Entrepreneur 90

Startup Professionals Musings

NOVEMBER 8, 2013

I’m a very logical guy, so I still fondly remember when new solutions and technologies started trends on the basis of their logical strengths. I saw some real insights in a book by Jeremy D. Build a connection to your product, and leverage the momentum into more social contracts and bigger congregations. Marty Zwilling.

Customer 84

Customer Custom Social Media Technical Review 84

Startup Professionals Musings

JUNE 5, 2017

Even the most diligent investors are often surprised by apparently solid business startups that fail, while others succeed, despite the odds. I found this perspective validated in a new book, “ Plan Commit Win: 90 Days to Creating a Fundable Startup ,” by serial entrepreneur and strategic consultant Patrick Henry.

Technical Review 60

Technical Review Startup Mentor Study 60

Startup Professionals Musings

AUGUST 12, 2017

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

Tech Zulu Event

APRIL 1, 2016

While the epicenter of tech innovation is undeniably Silicon Valley, a tide of new hubs emerging across the globe are gaining recognition. We are very close to the University of Waterloo, and many talented undergraduates have taken internships and permanent positions with tech startups like HiMama. PanTrek connects U.S.

Technical Review 40

Technical Review Startup Incubator Media 40

Startup Professionals Musings

AUGUST 25, 2011

But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. The best way to do this is with real customer interviews.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

JULY 11, 2016

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 54

Services Social Media Technical Review Media 54

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Technical Review 106

Technical Review Startup Innocal Mobile 106

Startup Professionals Musings

JUNE 19, 2013

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I found some help from marketing coach David Newman’s new book “ Do It!

Startup 103

Startup Marketing Social Media Technical Review 103

Startup Professionals Musings

MARCH 20, 2015

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Pick a technology that somehow seems inferior to the major incumbents. Look for sizable customer populations unattractive to incumbents.

Marketing 102

Marketing Technical Review Entrepreneur Customer 102

Startup Professionals Musings

MARCH 11, 2016

Angels are most interested to help you scale the business, once you have real customer traction and ready to break out. A business needs technical, marketing, financial and many other skills. Remember that angel investors are buying equity in your business, so they are not impressed with a customer presentation.

Angel 65

Angel Startup Technical Review Social Media 65

Startup Professionals Musings

APRIL 26, 2013

Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. Some pundits argue that the E-Myth principle is now out-dated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education.

Startup 94

Startup Technical Review Social Media Satisfaction 94