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Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
Startup Professionals Musings
APRIL 3, 2019
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
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Startup Professionals Musings
APRIL 1, 2017
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
Startup Professionals Musings
JULY 27, 2012
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
Startup Professionals Musings
DECEMBER 14, 2013
Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.
Startup Professionals Musings
APRIL 7, 2017
Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.
Startup Professionals Musings
NOVEMBER 3, 2012
Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.
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