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Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first.
Startup Professionals Musings
APRIL 3, 2019
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. More important than finding a community, is creating one, with your blog and other social media engagement.
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Startup Professionals Musings
APRIL 1, 2017
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.
Startup Professionals Musings
JULY 27, 2012
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.
Startup Professionals Musings
DECEMBER 14, 2013
Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.
Startup Professionals Musings
APRIL 7, 2017
Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.
Startup Professionals Musings
NOVEMBER 3, 2012
Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Include planned measurements and metrics. The Internet and smartphones have changed everything. Align your business model to how your customers want to buy.
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