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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers.

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6 Keys To Preserving A Positive Business Image Online

Startup Professionals Musings

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Don’t repeat the “ United Breaks Guitars ” experience, which now has been published as a book on what not to do.

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6 Principles For Driving Online Reputation Management

Startup Professionals Musings

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. Don’t repeat the “ United Breaks Guitars ” experience, which now has been published as a book on what not to do.

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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

Here are my key recommendations from her book: Get out of your marketing “comfort zone.” Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Use technology to reach your prospects. These will beat word-of-mouth any day.

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

Here are my key recommendations from her book: Get out of your marketing “comfort zone.” Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Use technology to reach your prospects. These will beat word-of-mouth any day.

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Start With a Business Blog as Your Website

Startup Professionals Musings

Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization). Blogs help because sites that update data frequently get higher SEO rankings. You can repurpose your posts into articles, books and reports.

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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

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