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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Customer 172
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122
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Invested.in Launches New Site For Alternative Investment

socalTECH

said Wednesday that it has launched a new site, INVST , a new network for institutional-quality alternative investment funds. said that it has partnered with Carillon Capital, LLC--run by former E*TRADE Financial executives--on the site. Carillon Capital is led by Steve Dervenis and Rob Snow.

Sites 194
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6 Demands Of Today’s Me-Centric Customers On Startups

Startup Professionals Musings

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

Demand 126
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MindTouch Picks Up $12M For Customer Self Service Software

socalTECH

San Diego-based MindTouch , a developer of software-as-a-service tools to help companies create self-service, customer support sites, has raised $12M in a Series A funding. The funding came from PeakSpan Capital, along with SK Ventures and SAP SE. READ MORE>>.

Customer 100
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10 Ways To Get The Capital You Need For Your Startup

Startup Professionals Musings

Negotiate an advance from a strategic partner or customer. Find a major customer, or a complimentary business, who sees such value in your idea that they are willing to give you an advance on royalty payments to complete your development. Solicit venture capital investors. Start a crowdfunding campaign online.

Startup 106
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Plant Prefab Finds $6.7M From Amazon, Obvious Ventures For Custom, Prefab Homes

socalTECH

Rialto, California-based Plant Prefab , a manufacturer of custom, prefabricated homes, has raised $6.7M Plant Prefab manufactures custom, pre-fabricated single- and multi-family homes, which are much faster to build and reduces construction costs, as well as waste from on-site home construction. READ MORE>>.

Customer 113