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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

After talking with Constantine and the team, I was amazed at the market dynamics, and how well we are positioned to capitalize on it. The retention rates were low, which mean they could not invest in marketing like we can. Spas have to purchase nw equipment frequently, and $30,000 to $50,000 is a massive investment.

Template 124
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Marketing with long payback is precisely what requires venture capital. What would it take in investments to acquire and retain traffic to support these businesses? Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naĂŻve. Market Structure.

Startup 150
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Such Search Engine Optimization (SEO) is modern-day snake oil. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. and who had biz reasons for wanting to remain stealth.”. - We spoke briefly about why.