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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

After talking with Constantine and the team, I was amazed at the market dynamics, and how well we are positioned to capitalize on it. I got involved talking with Constantine, to see if I could poke as many holes as I could in the business, and found that it is completely bullet proof. Do users buy or rent these?

Template 124
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Interview with John Tomich, Onestop Internet

socalTECH

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. We started getting approached by venture capital and private equity, and we have eight figures in revenue. Bessemer approached us. John Tomich: I came from the Internet side.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Marketing with long payback is precisely what requires venture capital. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. It would take 2 years to catch up but believe me they have the capital to do so. Market Structure.

Startup 150
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). You always have too much technical debt, too many problems, staff members quitting, not enough capital, customer complaints, etc. That is EXACTLY how your competitors feel, too.

Marketing 380
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Such Search Engine Optimization (SEO) is modern-day snake oil. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. 9mm – Investor: Sequoia Capital (Michael Moritz) – Read more: TechCrunch , PaymentsViews. 5.3mm – Investors: Madrona, Bain Capital, Khosla Ventures – Read more: TechCrunch.