InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. Write Your Own Playbook. We have never done a press release.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. Nobody likes writing re-hashed stories.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. Marketing with long payback is precisely what requires venture capital. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. As described more fully in Thrill The Messenger.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 15, 2010

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. 9mm – Investor: Sequoia Capital (Michael Moritz) – Read more: TechCrunch , PaymentsViews. 5.3mm – Investors: Madrona, Bain Capital, Khosla Ventures – Read more: TechCrunch.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285