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magnify360 Launches Advertising Optimization Tool

socalTECH

magnify360 said its new Google Cost Optimizer automatically synchronizes with AdWords accounts, and provides campaign performance metrics to users about return on investment in individual keywords, cost per click, conversion rates, and other information. The firm is venture backed by MHS Capital and angel investors. READ MORE>>

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Rumored to have turned down acquisition offers from Yahoo and Facebook. Company plans to use the capital to build out sales and marketing and r&d. -a led by Altos Ventures and Maverick Capital, with Larry Braitman.

Zag 248
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Surveying SoCal's M&A Landscape, with David Siemer

socalTECH

Google and Yahoo aren''t going to buy them, AOL has already made its bet, and your only real path to an exit is an IPO for any kind of liquidity. The large acquirers, the Microsoft and Yahoo''s of the world, were buying 20-40 companies a year. For a similar company, with the same metrics and stage, valuations had been tiny.

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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds.

Blogging 150
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Interview with Matthew Graczyk, Zubican

socalTECH

it combined the metrics of how a company is rated, if a company has taken control of their profile, how much data we have, and how recently it was updated, and how often that profile is used by users. When we thought we had the right mix, we went to look for angel capital, and raised $1.3M What's the Z-Score you have on your site?

SEO 100
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

I opened up an office for them, doing early stage selling, then I built a client services department for HotJobs, and then after Yahoo acquired them, I moved back into sales, in Sales Management, and I helped manage and rebuild a team in San Francisco. Amos Schwartzfarb: To the degree that it's possible, always use quantifiable metrics.

Sales 113
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The eCommerce Game Goes to Austin

Tech Zulu Event

Leave it to me to spend 14 hours in Dallas on the very day that three of my favorite industries crush capital… * Social marketing, with $14M through Bessemer Venture Partners and Harrison Metal Capital to Main Street Hub. Natural language merchandiser Compare Metrics. Offline engagement platform EyeQ.