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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. In fact, it is Overture 2.0.

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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M Tags: datapop venture capital search marketing advertising overture yahoo. in a Series A funding round, the company said this morning. READ MORE>>.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. Both are massively funding other LA tech companies through what Fred Wilson once defined as “recycled capital.”

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click. If it worked in the Yellow Pages, why not on the Internet?

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise.

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