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The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies. Going into projects, I want to understand. 1 - The client's business.

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March Capital Partners' Jim Armstrong On A New, $240M Venture Fund

socalTECH

One, is this fund is really designed to pile onto its winners. We can now write $20M, $25M, and $30M checks to existing, breakout companies in our portfolio. Especially, since we are in SoCal and not in San Francisco, where although we've had some great companies lately, there are not as many case studies of what a company could be.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

9) In Getting The Band Back Together , I write about the power of serial Founding teams. Up until a few years ago most software companies used the ‘waterfall’ method of development that required lots of documentation (detailed marketing requirements specifications, functional and design specifications, etc.)

Marketing 209
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

Customer 164
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Top 120 Startup Posts for 2010

SoCal CTO

Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - First Principles.

Startup 378