Both Sides of the Table
MARCH 21, 2013
Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. At a minimum co-ownership of the IP. If not specified in contract you might find yourself with future litigation over IP. Integrate PS Work Into Sales & Marketing Processes.
SoCal Tech Calendar
MARCH 1, 2009
The workshop will include case studies on how these subjects are utilized to protect actual products or services. This is a great opportunity for SoCal inventors, entrepreneurs, engineers and business owners to learn how IP issues may impact their existing business or a dream business they intent to start. See [link] (more).
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Both Sides of the Table
DECEMBER 17, 2013
The thing is … what I see many sales execs do is burn up countless hours on mid-level campaigns that get torpedoed when the go up the organization due to lack of budget, a desire to own that core IP or other more pressing organization priorities. If they’re not buying you need to be marketing to them not selling to them.
SoCal CTO
JANUARY 5, 2011
. - Union Square Ventures , June 10, 2010 No Plan Survives First Contact With Customers – Business Plans versus Business Models - Steve Blank , April 8, 2010 Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 Case Study: Continuous deployment makes releases non-events (..)
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