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Rubicon Signs New York Advertising Firm

socalTECH

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

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Rubicon Taps Firm to Sell Premium Ads

socalTECH

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Company plans to use the capital to build out sales and marketing and r&d. -a Incubated by Clearstone Ventures in 2008. Spread through word-of-mouth as the company has no sales team, all engineers. Site launched in October and CEO stated ad impressions are increasing ~200% month; now at 15 billion impressions/day.

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TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. Peter Csathy – CEO Manatt Digital Media Ventures, accomplished media and digital media entrepreneur. Peter Csathy jumps in to answer questions about content.

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